Sales Manager

We are seeking an experienced Sales Manager for a 12-month fixed-term contract to cover a period of extended leave.

The Sales Manager is a hands-on, customer-facing sales professional responsible for developing new business opportunities, growing existing accounts, and driving revenue across Defence, Law Enforcement, and related markets.

This role suits an experienced salesperson who enjoys building relationships, managing opportunities from first contact through to order fulfilment, and maintaining a disciplined approach to customer engagement, follow-up, and pipeline management.

The successful candidate will be commercially astute, self-driven, reliable in execution, and comfortable learning and working within established sales systems and processes.

Key Responsibilities

Sales and Business Development

• Proactively identify, develop, and convert new business opportunities.

• Build and manage a healthy sales pipeline through consistent prospecting, customer engagement, and follow-up.

• Prepare and manage quotations, proposals, and sales documentation.

• Consult with customers to understand operational requirements and recommend suitable solutions.

• Maintain regular contact with clients throughout the sales cycle to maximise conversion opportunities and customer satisfaction.

• Take ownership of opportunities and ensure timely progression from initial enquiry through to order placement and delivery.

Client Relationship Management

• Develop and maintain strong long-term relationships with customers across Defence, Law Enforcement, and other relevant sectors.

• Act as a trusted point of contact by providing responsive service, practical advice, and reliable follow-through.

• Proactively seek customer feedback and identify opportunities to expand existing relationships.

• Maintain a thorough understanding of customer needs, priorities, and upcoming projects.

Market and Industry Knowledge

• Maintain a strong understanding of Spearpoint's products, suppliers, and capabilities.

• Stay informed on market developments, major projects, acquisitions, emerging technologies, and industry trends.

• Maintain awareness of competitor activities and alternative solutions available in the market.

• Identify innovations and capabilities globally that may provide value to customers.

Vendor and Supplier Management

• Build, maintain, and strengthen relationships with key vendors and suppliers.

• Identify and evaluate potential new suppliers that align with business objectives and customer requirements.

• Develop a thorough understanding of vendor capabilities, product offerings, and strategic priorities.

• Maintain accountability for designated vendor relationships and support growth opportunities with those partners.

Product and Commercial Support

• Source, procure, and maintain relevant product samples and demonstration equipment.

• Develop and maintain broad product knowledge across designated suppliers and product categories.

• Work closely with internal stakeholders to ensure customer requirements are understood and delivered effectively.

What We Are Looking For

• Proven success in a business-to-business sales role.

• Demonstrated ability to prospect, build relationships, and consistently convert opportunities into sales.

• Strong follow-through and attention to detail.

• Highly organised with excellent pipeline and opportunity management discipline.

• Personable and professional, with strong communication and relationship-building skills.

• Self-motivated and capable of working autonomously while contributing to a collaborative team environment.

• Comfortable learning new products, industries, and sales systems.

• Reliable, accountable, and driven to achieve commercial outcomes.

• Experience selling into Defence, Law Enforcement, Government, industrial, technical, or related sectors will be highly regarded.