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Prahran Market
About the role 3 MONTH CONTRACT ONLY*** POTENTIAL TO EXTEND TO PERMANENT Prahran Market, Melbourne's premier food market, is renowned for its vibrant atmosphere and diverse range of high-quality produce. We are a comm…
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About the role
About the role
3 MONTH CONTRACT ONLY***
POTENTIAL TO EXTEND TO PERMANENT
Prahran Market, Melbourne's premier food market, is renowned for its vibrant atmosphere and diverse range of high-quality produce. We are a community hub, fostering a passion for food and culture. As we embark on a new vision and strategy, we are in a phase of transition aimed at remaining relevant and increasing foot traffic. We are seeking a creative and dynamic Social Media & Digital Marketing Associate to join our dedicated team and help us amplify our brand online. This is a full time position (four weekdays + one weekend day) based on-site at the Prahran Market.
Key responsibilities
Capture the energy and experience of Prahran Market through engaging content
Shoot and edit photos and videos for social media channels
Manage TikTok, Instagram, and Facebook profiles
Write compelling copy
Schedule and post content to maintain a consistent online presence
Ensure the content is vibrant, contemporary, and exciting, reflecting the market's fresh and dynamic environment
Highlight traders fairly across social media platforms using trader audit tracker
Update website content, including trader profiles, recipe pages, and campaign pages
Ensure SEO best practices are followed to enhance website visibility
Create and send engaging newsletters and promotional emails using MailChimp
About you
Analyse social media and website metrics to gauge content performance
Collaborate with the Head of Experience to adjust strategies based on data insights
Provide monthly reports on social media performance
Use master content planners and social planners to organise and schedule content
Refer to marketing calendars and strategic plans to align with broader marketing strategies
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Prahran Market
About the role 3 MONTH CONTRACT ONLY*** POTENTIAL TO EXTEND TO PERMANENT Prahran Market, Melbourne's premier food market, is renowned for its vibrant atmosphere and diverse range of high-quality produce. We are a comm…
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