Marketing Coordinator

Position Title: Marketing CoordinatorReports to: Field Marketing ManagerDirect Reports: NILLocation: Sydney

Role Purpose:The Marketing Coordinator supports Baidam’s marketing team by coordinating events, build and manage executing email marketing campaigns, maintaining CRM and audience data, and producing basic branded collateral. The role ensures marketing activities are well organised, accurately executed, aligned to brand guidelines, and supported by timely reporting and administrative follow-through

“Glass Balls"When juggling all aspects of your role, “glass balls” need to be kept in the air and cannot be dropped. These are the absolute priorities that define success in your role:Deliver Baidam events seamlessly by coordinating timelines, logistics, suppliers, venues, catering, run sheets, attendee lists, and on-site requirements.Build and deploy accurate, targeted EDM campaigns through ActiveCampaign, ensuring contact lists, audience segments, tagging, scheduling, and reporting are maintained.Maintain CRM data integrity in Salesforce so lead, contact, audience, and campaign records remain accurate, current, and useful for sales and marketing activity.Produce brand-consistent marketing collateral and support content scheduling, campaign reporting, and post-event debriefs with strong attention to detail

The “Rubber Balls” – BAUBusiness-as-usual responsibilities mean routine, ongoing tasks and duties that are essential to keeping core functions and daily operations running smoothly and efficiently. These include the following.
ResponsibilitiesEvent CoordinationCoordinate basic logistics for Baidam events including executive lunches, roundtables, and conference presence.Manage event timelines, supplier relationships, venue bookings, catering, and on-site logisticsBuild and maintain event run sheets, attendee lists, and supporting event documentationLiaise with internal stakeholders and external vendors to support seamless event deliverySuccess MeasuresEvents are delivered on time and to agreed requirementsRun sheets, attendee lists, suppliers, venues, and catering are accurate and confirmedStakeholders and vendors receive timely communication and follow up.

Email Marketing & EDM CampaignsBuild, schedule, and deploy email marketing campaigns using Active CampaignManage contact lists, audience segmentation, and taggingMonitor campaign performance and provide regular reporting on open rates, click-through rates, and conversion metrics. Success MeasuresCampaigns are accurate, scheduled, and deployed by agreed deadlinesContact lists and segments are current and correctly tagged.Campaign reporting is provided regularly and highlights key metrics

CRM Hygeine Maintain accurate and up-to-date records across SalesforcSupport the sales team with lead management, contact updates, and tracking.Build and manage audience segments to support targeted outreach and event invitationsSuccess MeauresCRM records are accurate, complete, and updated in a timely manner.Lead and contact information supports sales follow-up and marketing activityAudience segments are reliable for campaign and event targeting.

Design & ContentContent Create basic marketing collateral using Canva, including event invitations, social media graphics, email headers, and digital assetsEnsure all creative output is consistent with Baidam’s brand guidelinesSupport the team with content scheduling and social media coordination where required.Success MeasuresCollateral is accurate, fit for purpose, and aligned with brand guidelinesDigital assets are produced within requested timeframesContent scheduling support is coordinated and visible to relevant stakeholders

General Marketing SupportProvide administrative and coordination support across the broader marketing fuctionAssist with vendor and supplier management including invoicing and purchase ordersContribute to post-event debriefs and campaign reportingSucess MeasuresMarketing administration is completed accurately and on timeInvoices, purchase orders, and supplier follow-up are actioned promptlyPost-event and campaign insights are captured and shared for continuous improvement
Continuouse Improvement Identify opportunities to improve event coordination, campaign processes, reporting templates, and CRM hygene practicesMaintain practical templates, checklists, and run sheets to create consistency and reduce reworkSuccess MeasuresProcesses and templates are kept current and easy to useRecurring issues are identified and improvements are implemented where appropriate

Expected Behaviours and CompetanciesExceptional organisation and time management with commitment to deadlines and responsiveness to high priority itemsStrong attention to detail and accuracy, delivering consistently high-quality work across campaigns, CRM data, events and collateralClear and professional communication with internal stakeholders, vendors, suppliers, and external contactsPractical problem solving and ability to stay calm and organised when priorities shift or event requirement changeComfort working with marketing and business systems including ActiveCampaign, Salesforce, Canva, and standard Microsoft 365 toolsCollaborative approach with willingness to provide broad administrative and coordination support across the marketing functionsSound judgement when handling contact data, event details, supplier information, reporting, and brand materials.Role models professional standards and CHOICE values in all interactions, fostering a culture of respect, accountability, learning and psychological safety consistent with Baidam culture