Head of Marketing

• Lead Generation & Growth: Own end-to-end marketing and lead generation strategy across our Aged Care Decisions (ACD) and Care Decisions (CD – NDIS) brands, identifying and optimising the channels that drive the right volume of leads at the right cost.

• Team & Portfolio Leadership: Inspire, lead and mentor a small, portfolio-structured marketing team (performance media, SEO, content, CRO/UX, database & marketing automation) plus external agencies and vendors, ensuring a harmonious and productive work environment.

• Do the Doing: Hands-on ownership of significant six-figure monthly digital advertising budgets, day-to-day campaign execution, and our move into brand/ATL advertising – all while partnering closely with our Client Services team on lead quality and conversion. Weekly and monthly reporting, including Board level reporting, included.

Aged Care Decisions is passionate about helping people in need, empowering them in their health care experiences. Our services encompass placement care, service provider matching, cutting-edge technology solutions, and a comprehensive consumer review website. We've since launched Care Decisions, bringing the same model to Australians navigating the NDIS.

Find out more about our company- https://agedcaredecisions.com.au/about/ 

Read what clients and families say about us - https://g.page/r/CTbfWRSCdvPpEBA 

Additionally, you can watch the video at the bottom of this ad. 

In December 2022, Aged Care Decisions was backed by growth focused private equity firm Fortitude Investment Partners (FIP). Since then, the business has continued to grow rapidly, whilst ensuring best practice in all areas of the business.  

This role requires a proactive, hands-on marketing professional with a genuine lead-generation mindset – who genuinely wants to maximise our reach to the greatest number of families searching for help with aged care or the NDIS – and who ensures our marketing activity means we can connect with, and assist, those families in a timely manner.

You’ll work closely with growth-focused founders and the backing of a Private Equity firm, executing against our FY27–FY28 growth plan. This role reports directly to the COO and will take day-to-day leadership of the Marketing and Lead Generation Team.

• Digital Marketing Experience: Minimum 7 years digital marketing experience with relevant tertiary qualification/s, and hands-on experience managing significant six-figure monthly advertising spend.

• Lead Generation Track Record: Proven experience owning lead generation for a consumer-facing (B2C) business, with a strong understanding of the marketing funnel – from channel through to conversion and lead quality.

• ROI-Minded: Genuinely understands ROI on marketing spend, not just brand or awareness metrics.

• Leadership Abilities: Proven experience leading a small, results-orientated team with excellent interpersonal and communication skills and the ability to delegate effectively.

• Brand & ATL Experience (a plus): Experience planning or running a brand campaign in a mainstream broadcast channel (TV, print or Radio) would be highly regarded.

• PE / High-Growth Experience: Experience within a PE-operated or high-growth business environment is preferred but not required.

• Adaptability: Thrive in a dynamic environment, navigating changing priorities and challenges.

• Passion for Helping Others: Genuine empathy for those in need of aged care and/or NDIS services, understanding industry challenges.

• Internal: Lead the Marketing & Lead Generation Team (direct and indirect reports), collaborate closely with Client Services and the CAO team on lead quality, and work closely with co-founders and the COO.

• External: Build strong relationships with external marketing and media agencies, consultants, suppliers, and clients. 

Join our exceptional leadership team, shape the future of aged care and the NDIS, and make a meaningful impact. Apply now to be part of our journey!

Please apply through the Apply Link, and include a cover letter and CV addressed to:

Ken Ray - Co Founder & Chief Operating Officer

Closing date for applications - 04 September 2026