Social Media & Marketing Coordinator

Propell Property Group | Gold Coast, QLD | Full-Time

Turn trends into content and content into growth

Are you always one step ahead of the latest social media trend? Do you instinctively recognise a strong hook, understand what makes people stop scrolling and immediately start thinking about how an idea could work for a brand?

Propell Property Group is looking for an energetic and creative Social Media & Marketing Coordinator to help grow our digital presence, engage our audiences and generate genuine business opportunities.

This is a hands-on role for someone who combines creative flair with commercial thinking. You won’t simply post content, you’ll help shape the ideas, campaigns and strategies behind it.

 The Opportunity

Working alongside our marketing and multimedia team, you will help manage content and campaigns across three distinct brands:

• Propell Property – helping Australians build wealth through property

• InvestHer – empowering women through property investment and financial education

• Pelly’s Podcast – sharing authentic stories about success, setbacks and the people behind them

You’ll have the freedom to bring fresh ideas to the table while ensuring every piece of content supports our broader brand and marketing objectives.

What You’ll Be Doing

• Managing the day-to-day social media and content calendar across all three brands

• Developing ideas for Reels, TikToks, YouTube Shorts and other short-form content

• Working with our multimedia team to film, edit and produce engaging content

• Writing creative briefs for paid advertising and organic campaigns

• Identifying emerging trends and adapting them to suit our brands and audiences

• Writing engaging captions, hooks and campaign copy

• Scheduling, publishing and monitoring content across social platforms

• Developing initiatives to grow our audiences, improve engagement and generate leads

• Reviewing performance data and using insights to continually improve content

• Supporting broader marketing campaigns, events, podcasts and brand initiatives

• Helping shape the long-term content and social media strategy

What We’re Looking For

You’re creative, proactive and commercially minded. You understand that great content should not only look good, it should have a clear purpose and deliver measurable results.

Ideally, you will bring:

• At least two years’ experience in social media, content creation or a similar marketing role

• Confidence creating, filming and editing short-form video content

• Strong knowledge of Instagram, Facebook, TikTok, LinkedIn and YouTube

• A genuine passion for social media and an ability to identify trends early

• Strong creative instincts and the ability to brief and direct content

• Excellent written communication and copywriting skills

• Experience managing content calendars and multiple brand accounts

• An understanding of both organic content and paid social campaigns

• Experience growing social channels, improving engagement or supporting lead-generation campaigns

• The confidence to contribute ideas and take ownership of projects

• A portfolio demonstrating campaigns, content or social media results you’re proud of

• A marketing, communications or related qualification

Experience within property, finance, professional services or podcast marketing would be highly regarded, but it is not essential. 

Why Join Propell?

Propell isn’t your typical corporate workplace. We’re an ambitious, high-energy business with a supportive and close-knit culture.

You’ll join a collaborative multimedia and marketing team that is genuinely invested in building standout brands. You’ll also work closely with the leadership team, giving you the opportunity to contribute ideas, take ownership and make a visible impact.

For the right person, this role offers a genuine pathway to grow with the business and take on greater responsibility as our brands continue to expand.

 Role Details

• Location: Gold Coast, Queensland

• Employment: Full-time

• Commencement: September

• Work arrangement: Primarily office-based, with hybrid flexibility available

• Reports to: Leadership and Marketing Team

 Ready to Apply?

Please submit your résumé along with a portfolio or examples of content, campaigns and social media results you have created.

We’d also love to know which brand or social media account you believe is producing exceptional content right now and what makes it work.